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Results From the 2020 NACUBO Tuition Discounting Study

On-Demand | Originally Broadcast June 30, 2021


In academic year 2020–21, private colleges and universities significantly discounted listed tuition and fee prices for most students, continuing a long upward march in discount rates that only accelerated during the COVID-19 pandemic. In addition, as in-person learning shut down at most higher education institutions, many private colleges instituted new pricing strategies to account for the shift to online and hybrid learning modalities. It is now more important than ever for chief business officers and other campus administrators to evaluate their discounting and pricing strategies and the effects they have on net tuition revenue and college affordability.

This webcast will review the findings of the 2020 NACUBO Tuition Discounting Study, generously supported by Vemo Education. The panelists will provide an overview of the changes in average discounting rates during the 2019–20 and 2020–21 academic years and give more details about the pricing and enrollment strategies private colleges implemented to deal with the effects of COVID-19. You’ll also learn about the complex factors that go into new tuition discounting, enrollment, and financial aid strategies.

Finance Webcast

What You Will Learn

NACUBO’s professional development programs are designed to deliver the skills, concepts, and best practices for success to individuals in the business of higher education. After participating in this program, you will be able to—

  • Describe the relationship between the discount rate, enrollment, and net tuition revenue and how balance can be brought to each component
  • Discuss the most recent trend data on tuition discounting and net tuition revenue
  • Outline some strategies campus leaders are implementing to address the revenue challenges in enrollment and financial aid expenses related to COVID-19

Who Should Attend

  • Accounting Department Staff
  • Bursars
  • Chief Business Officers
  • Chief Enrollment Officers
  • Controllers/Comptrollers
  • Financial Aid Administrators

Meet The Presenters

  • James Steen, vice president, enrollment management, Houston Baptist University
  • Todd Rinehart, vice chancellor for enrollment, University of Denver; president, National Association for College Admission Counseling (NACAC)
  • Ken Redd, senior director, research & policy analysis, NACUBO
  • Ken Redd, senior director, research and policy analysis, NACUBO
  • Todd Rinehart, , University of Denver

CPE Information

There are no CPEs offered for this event.

CPE credit is not available for On-Demand programs at this time.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website


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